Power of Ten: Video response competition

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Challenge

Create a 2-minute video response to the Eames Office’s seminal film, Powers of Ten.

Background

In 1977, Charles and Ray Eames unleashed into the world a short film entitled Powers of Ten, one of the most influential and beloved design movies ever made. Distributed by IBM and with a running time of only 9 minutes, the film (based on the 1957 book Cosmic View by Kees Boeke and Charles’ Cranbrook dialogues with Eliel Saarinen) gives a visceral sense of exponential growth by depicting the scale of the Universe through factors of 10, zooming out from a scene of a couple on a picnic blanket, to the (then) observable universe, and back down to the protons and neutrons of a carbon atom in the picnicker’s hand. The film is archived by both the National Film Registry and the Library of Congress and has inspired countless designers, scientists, thinkers and doers for over 40 years.
The journey has always been ongoing: Charles and Ray made two previous versions (in 1963 and the admired Rough Sketch in 1968). In recent years, the Eames Office has made Powers of Ten Thinking a centerpiece of its education—centered around the notion that “Scale is the New Geography.”

Task Definition

In this iterative, exploratory spirit and on the occasion of Powers of Ten Month, Core77 and the Eames Office are proud to invite you to create a “response video” to Powers of Ten, limited to 2 minutes, celebrating this seminal work in any way your creativity leads—a reinterpretation, a mashup, a tribute, a reflection, a love letter.
Note: The competition platform invites iteration–you have the ability to update your entry at any time up until the competition deadline—so posting storyboards, inspirations, and other materials early is encouraged. This will invite people to comment on your work, offer inspiration, and help build a collaborative community. Post, share, refine, engage!

Judging Criteria

Originality, point of view, quality, engagement

Judging Panel

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Eames Demetrios

Gary Hustwit

Paola Antonelli

Adam Bly

Ayse Birsel

Allan Chochinov

Prizes:

Jury Prize Winner:$2,000 cash
Eames Molded Plywood Lounge Chair (Value $1,250)
$2,000 donation to the Eames Foundation in the name of the winner (includes a tour of the Eames House; travel not included)
In addition, to watch and read from their Eames chair, the Grand Prize winner will also receive:
A boxed set of volumes 1 through 6 of the Eames Films; Including of course Powers of Ten, among over 40 films
A vintage copy of the Eames Office book ‘Images of Early America’A copy of ‘The recent 100 Quotes by Charles Eames’An Eames Primer by Eames Demetrios

Popular Vote Winner:$1,000 in cash
Eames Molded Plywood Lounge Chair (Value $1250)

Sponsor

We are grateful to Herman Miller for helping to make this competition possible.

Mandatory Requirements

Videos must be 2 minutes or less in length, and must not exceed 50MB in size. (Videos longer will be disqualified.) Do not use copyrighted imagery that you do not have the rights to. If you use images or footage from the POWERS OF TEN including, for the purposes of illustration but not limitation, video, film, book or any other representation of the Charles and Ray Eames Film Powers of Ten (collectively “POT”) in your submission to this contest, you agree to the additional terms hereof. Eames Office, LLC (”Eames”) is the owner of all right, title and interest in and to POT, including all copyrights. Eames hereby grants you a limited license to use POT solely for purposes of creating a two-minute video (the “Video”) for submission to this contest. You agree not to otherwise present, submit, publish, or otherwise use the Video without the written consent of Eames.

Find the Powers of Ten Video here: http://www.youtube.com/watch?v=0fKBhvDjuy0.

Schedule:

Announcement and registration: October 10, 2010
Competition platform open for entries: October 18, 2010
Competition Closed: January 9th, 2011
Voting Closed: January 16th, 2011
Winners Announced: January 25th, 2011

This initiative is a Proud Participant in 10/10/10 – Powers of Ten Day 2010, organized by Eames Office & generously sponsored by IBM, with additional support from Herman Miller, Vitra & Penfolds. Find out how to participate each year at http://www.powersoften.com/